Burberry is used as an example to analyse and implement the terminology of colour theories. The iconic check was first used in the 1920s as lining for the inside of the brand's trenchcoats. The tradtional checked pattern is world-famous for its use of the red, black and beige colour combination, which is loosely related to an analogous colour sceme, with the three different colours in the same third of the colour-wheel. Other different colour combinations are shown below:
For the Burberry check pattern the colours appear quite muted, even then red, a primary colour is a darker shade with a low chroma and high value. The neutral beige is a tint of a tertiary brown with medium to high values and low chroma levels. When combined with the black gives a monocromatic feel to the the traditional check, of which connotations are made including wealth and sophistication projected by the brand and pattern.
By keeping the same ratio of hue, chroma and value, different effect can be created by manipulating the Burberry check...
The traditional Burberry check at normal levels
Chroma levels altered from medium to high to give a more vibrant appearance.
The chroma is reduced from its maximun to minimum to give a dull appearance
Here the hue has been altered to green to change the colour of the sample.
When adjusting the colour, altering the value only makes the sample lighter and darker - a maximum value sample will be black, a low value sample white.
Other checked patterns can be found where using an unusual combination of colours can create dramatic effects. The traditional Scottish tartan is based on the idea of family clans, that each surname (or mother's maiden name) will have an associated tartan pattern the family wear to identify themselves. These can each have colour theories applied to illustrate the thories:
1) Uses a triad colour scheme with green as a complimentary
2) Uses complinmentary colours of red and green
3) Uses analogous colours of brown, green and yellow
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