Refining the Collection Theme

To accurately present the final Miu Miu collection I need to pin point the exact image I want to portray. After carrying out research into Dada inspired artworks I felt it was appropriate to carry with the theme of revolution, of upturning the norms and looking in a radical way towards form and silhouette, just like the Dadaist did in reaction to the government and authorities of the time. I like the fact that the Dada movement was not only in terms of art but as a philosophy and lifestyle, as an alternative way of viewing the world. This was a key factor I wanted to put across - Miu Miu as an alternative lifestyle, a concious choice to break away from the norms of other labels and to embrace the wearer's inner individuality, as the Miu Miu brand philosophy reads - "Where independence improbably meets sensuality... The very definition of creative transformation to compliment a woman who is impossible to define."

The incorporation of linear drawings within Dada imagery is one of the main points of inspiration. I wanted to present the collection as angular and linear in silhouette but with a more collaged effect created by the use of patterns within. This reflected the rectangular papers of the Dada artworks then the combined images together - I like to think of each outfit as a piece of the collage and the whole collection the page, with each piece of collage combined to produce and overall effect on the paper.

I wanted the colours used to evoke a sense of rebellion from the norms but also of tea-stained nostalgia with a modern twist, perhaps evoking memories and provoking thought, especially in terms of the artworks. It is for this reason I have chosen to contrast the beiges and mushrooms with high chroma saffrons and violets to add an edge of the unexpected whilst maintaining a synergy towards the theme.