Saturday, November 22, 2008

Refining the design of the collection

Gathering more inspiration from Dada related artists spurred ideas on the shape and form of the AW09/10 collection. Miu Miu brand is known for its vintage appearance mixed with feminine and fantastical styling, but also as being aimed at a slightly younger and more adventurously fashion forward demographic than its mother brand Prada.


These images from Romanian designer called Dada themselves embody the philosophy of the art movement - eccentric and adventurous. The colour palette here will be adapted to suit Miu Miu brand. The shape of the designs are exaggerated with the silhouete nodding towards loungewear. The incorporation of knitted cape-hoods and accessories such as paper bag hats reflect the Dadaist backgrounds.

Searching on trend forcast website for predictions for fabric for AW09/10 designs, I came across two fabric designers that incorporated the Dada colour schemes into their work:

  

Looking further into design and form, I wanted to find definitive predictions for AW 09/10 to base my Miu Miu designs on. From WGSN website the following silhouettes can be adapted for the next season.


The Diamond and Faceted shaped play with the proportions of shape, a factor that Miu Miu does subtley, linking with Dadaism it can be put across here in a more obvious and vivid way. The discolated shoulder effect here fits in well with the Dada theme of altering the perceptions of the norm -we have preconceptions of where the shoulders should be placed and by changing these, interesting and unusual effects can be achieved. I will include this desing point into the collection. Fluid carrot finishes at knee length - a staple point for the collection to refelct not only the economic situation, but the time of movement women would have worn skirts tight at the knee. The Y-line silhouette here emphasises the shoulder and the use of line, a commonfactor in Dada artworks. The loopback effect is interesting to the theme and would fir well within the collection. 

Taking snippets from all these points of reference I will complete 18-24 designs based on the Dada theme for the Miu Miu collection once the final colour palette in confirmed.

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